My name is William Simon Wolf / שמעון זאב (né Strimling), but I usually go by willium online. You can find me on 𝕏 or LinkedIn. I live in New York these days, but San Francisco is the the center of my world, and Tel Aviv has my heart.

I’m the founder and CEO of Gestalt. We build software that helps businesses better understand people. I like to think of our product as a Human Data Interface — a new kind of tool that reimagines how we think about data as humans, and how we think about humans as data.

My previous startup, Bayes, built a product that allowed non-technical people to automatically generate the most effective charts and communicate their insights with interactive stories. Bayes was backed by Y Combinator and Amplify Partners. It was subsequently acquired by Airtable.

Before Bayes, I worked at Twitter on conversational health, helping to combat online abuse and misinformation.

Erstwhile, I cut my teeth on product marketing and analytics at Oscar Health, international development research at the Harvard Kennedy School, visual data journalism at FiveThirtyEight, social products at tbh, mobile canvassing at Change.org, and what would become UberEATS at Uber.

I studied Computer Science with an emphasis on Data Science at the University of Washington in Seattle. Between classes, I spent my time working in the Interactive Data Lab, assisting with data visualization research that would eventually inspire Bayes.

I really enjoy connecting with people who are working on ambitious projects. While I only advise or invest in startups when I think I can uniquely assist, I'm always on the lookout for co-conspirators, thought partners, and friends.

I love to travel and meet strangers, and I’m an avid tea-drinker, beach-runner, weight-lifter, sunset-watcher, and book-reader.

If you’d like to, please don’t hesitate to reach out.